Prepared for · Chart Nº 001

Web design & rebrands, exclusively for physiotherapy & sports recovery

Your website has an injury.
We can see it from here.

You rebuild bodies for a living. We rebuild how physiotherapy clinics look, read and book online, so a patient’s first impression finally matches the standard of care inside your clinic.

Run the symptom check ↓ See a rebuild in action
0.05sto form a first impression
75%judge credibility by design alone
3-5%booking rate of top clinic sites
~1.5%booking rate of the average one

Sources: Stanford Web Credibility Research; Google/Behaviour & IT first-impression studies; healthcare conversion benchmarks.

Exhibit A · The Standard

Drag the line.
That’s the whole pitch.

On the left: the website most physio clinics are still running. On the right: the standard we rebuild them to. Same clinic, same services, same prices, different first impression entirely.

Success Physical Therapy, Rinlio rebuild concept homepage
Success Physical Therapy, current homepage captured live
Their site today (real)After Rinlio
Athlete Recovery Room, Rinlio rebuild concept homepage
Athlete Recovery Room, current homepage captured live
Their site today (real)After Rinlio

Full disclosure: both “before” panels are real homepages, captured live: Success Physical Therapy in Tucson, and Athlete Recovery Room in Orlando. Each “after” is our unsolicited redesign concept. We are not affiliated with either business, we were not asked, and every fact in both rebuilds comes from their own public website. The “after” for your clinic is exactly what we build free in 72 hours, below.

Case Files · Portfolio

Two real clinics,
rebuilt end to end.

Not templates, not mockups. Complete homepage rebuilds of two real practices, one in each niche we serve, both live and walkable. Read the chart, then step inside.

Case File Nº 01

ClientSuccess Physical Therapy · Tucson, AZ
IndustryPhysiotherapy · Pelvic Health
ScopeIdentity · Copy · Homepage rebuild
Year2026
StatusUnsolicited concept, not affiliated

What we foundThe diagnosis

  • A rare 20-year specialty credential (CAPP, 2006), buried below the fold
  • The hero image: a photo of the parking lot
  • No booking path, just “call our office during business hours”
  • Template identity: no brand, no voice, no visual trust
  • A deeply personal specialty, presented with zero warmth or privacy cues

What we builtThe rebuild

  • A new identity: Sonoran palette, editorial serif, adobe-arch motif
  • Copy for patients in pain: “Some injuries you can’t point to. We treat those.”
  • Credentials promoted into the hero: CAPP · one-on-one · all ages
  • Booking-first structure with a visible evaluation path on every screen
  • Real-review streaming design, no fake testimonials, ever
Walk through the live rebuild → Get this for your clinic

Case File Nº 02

ClientAthlete Recovery Room · Orlando, FL
IndustrySports Recovery · Cryo & Contrast
ScopeIdentity · Copy · Homepage rebuild
Year2026
StatusUnsolicited concept, not affiliated

What we foundThe diagnosis

  • A discount popup demanding your email before you have seen a single thing
  • A 5.0 rating from 61 reviews, sitting under three rotating carousels
  • Nine top-level nav items wrapping onto a second row
  • The $149/mo membership, the actual profit engine, buried on a sub-page
  • Discount-led positioning for a premium service, and a copyright still reading 2023

What we builtThe rebuild

  • An identity built from their own physics: ice blue against infrared red
  • Real numbers as the hero: -124°F chamber, 48 to 51°F plunge, 3 to 4 minutes
  • The protocol they actually recommend, 7 sessions in 14 days, told out loud
  • Membership promoted to a full section with the maths done for the reader
  • The 5.0 from 61 reviews placed where a first-time visitor cannot miss it
Walk through the live rebuild → Get this for your center

Case File Nº 03 is open. Your clinic could be it, and the first 72 hours are free.

Screen 01 · Symptom Check

A 60-second exam
for your website.

You’d never treat before assessing. Neither do we. Tick every symptom you recognize and the chart will tell you how your website presents.

Patient: Your website Presenting complaint: not enough new patients Examiner: Rinlio
Assessment

0 of 6 symptoms present

Asymptomatic, or simply not examined yet. Tick what you recognize.

Most clinic websites present 3 or more symptoms. Their owners are usually the last to notice. They stopped looking at their own site years ago.

Prescribe the fix ↓

Screen 02 · The Leak

What the injury costs you
every month it goes untreated.

People are already landing on your website from Google Maps, reviews and referrals. The only question is how many book. Move the sliders to your numbers.

Benchmark: well-built clinic sites convert 3-5% of visitors to bookings. We use a conservative 4% below.

Patients lost to the leak / month
20
Revenue leaking / year
$108,000
Cost of a premium rebuild
A fraction of one month’s leak

An estimate, not a promise. It assumes only that your traffic stays the same and your website stops losing people it already gets.

The Mechanism

You don’t sell websites’ worth of care.
You sell certainty.

A person in pain doesn’t comparison-shop features. They pick whichever clinic looks most competent in the first five seconds, then rationalize it afterwards. Design is how competence looks before you ever speak.

01 · Trust is pre-verbal

Looking competent
comes before being chosen

Patients can’t evaluate your clinical skill from a screen, so they evaluate what they can: typography, photos, how fast the page loads. Unfair, but universal.

02 · Friction kills intent

Every extra tap
loses a booking

Someone with acute back pain has maximum motivation and minimum patience. If booking isn’t obvious in two taps, they call the next clinic on the map.

03 · Premium must be consistent

Your pixels set
your prices

A clinic that looks like a template gets price-shopped. A clinic that looks like the best in the city gets trusted with full plans of care, at full rates.

We work with physiotherapy clinics and sports recovery centers. Only. No restaurants, no realtors, no roofers, so every design decision starts from one question: how do people choose care?

The Treatment Plan

Assessed, prescribed, rebuilt.
discharged in 21 days.

The same arc you run patients through. Because it works.

0148 hours

The ScreenAssessment

We tear down your current website on video: every leak, every friction point, every competitor in your suburb doing it better. Then we send it to you. Yours to keep either way.

02Week 1

The PrescriptionStrategy

Positioning, sitemap and a message map: what your clinic says, to whom, on every page. You approve the direction before a single pixel is drawn.

03Weeks 2-3

The RebuildDesign + build

Design and build, with a short walkthrough video every week so you’re never wondering what’s happening. Booking goes live inside the site, not on a page nobody finds.

04Day 21 →

Discharge + AftercareLaunch

Launch day, staff handover, and 30 days of fixes on us. Then an optional care plan, like maintenance appointments but for your website.

Plays nicely with the systems you already run: Jane · Cliniko · Nookal · Zanda · Mindbody · Momence · GoHighLevel · Google Business Profile.

The Foot in the Door

The 72-Hour Rebuild.
Free, before any invoice.

Every agency says “trust us.” We’d rather show you. Before you pay anything, sign anything, or sit through a single sales call:

We rebuild your clinic’s homepage in 72 hours, on our dime.

HR 00Grab a free 30-minute slot below and send us your current website link. That’s the entire ask. No brief, no deposit.
HR 72You receive a live link: your homepage, redesigned to the standard you saw in Exhibit A: your services, your reviews, your brand.
THENLove it → we build the rest. Don’t → keep the design files with our compliments and tell us we wasted our time. That’s the whole risk.
Claim a rebuild slot →

Got here from our email? Skip everything. Just hit reply with the word REBUILD and we’ll start your screen today.

This month’s capacity
Taken
Open
Open

Three free rebuilds per month. Each one is real design work, not a template with your logo dropped in. When they’re gone, you’re on next month’s list.

A Note on Proof

“Where are the testimonials?”

There aren’t any on this page. Here’s why that’s good news for you.

We could do what plenty of agencies do: stock photos, invented five-star quotes, a wall of logos you’ve never checked. You diagnose people for a living. You’d smell it in a second.

So instead, this page is the portfolio. The design you’re reading right now, and the rebuild standard in Exhibit A. That’s the work. Judge it directly, not through borrowed badges.

And because we’re earning our first public case studies in this niche, the clinics that work with us now get founding-partner terms: priority build slots, first-cohort pricing locked in for anything we do together later, and a full case study built around your clinic once the results land. When this page fills up with proof, it’ll cost more to be on it.

MuneebFounder, Rinlio

Objections, Handled

Everything you’d ask on a call.

What does a full rebuild cost?
It depends on scope: how many pages, which booking system, how deep the copywriting goes. Quoting a range before we’ve seen your clinic would be a number pulled out of the air, so we do it in the honest order instead. The 72-hour rebuild comes first, free. Once you’ve seen the actual standard of the work, we scope your build and put one fixed price in writing before anything is signed. No hourly billing, no change-order surprises, and nothing to pay until you know exactly what you’d be buying.
How long until my new site is live?
21 days from kickoff to launch for most builds. The free homepage rebuild lands in 72 hours. We keep this fast on purpose. Your website has been broken long enough.
I already have a website and a domain. Does that matter?
That’s the normal case. You keep your domain, your Google reviews, your rankings. We rebuild what people see and preserve the SEO equity you’ve already earned (proper redirects, metadata, local search structure).
Will it work with my booking system?
Yes. We build around what your front desk already uses: Jane, Cliniko, Nookal, Zanda, Mindbody, Momence, GoHighLevel and similar. Booking goes into the site’s flow, not hidden behind a “Book” link three pages deep.
How much of my time will this take?
Two 45-minute calls: one to get your voice and your patients right, one to hand everything over. Everything else arrives as short walkthrough videos you watch between appointments. You run a clinic, so we’ve designed the process around that.
What if I don’t like what you make?
Then it costs you nothing. That’s the point of doing the first 72 hours free. You keep the concept files either way. We’d rather lose three days of work than start a relationship on a leap of faith.

Chart Closed · Action Required

Your rebuild slot is open.

Send your current website. In 72 hours, see your clinic the way new patients should see it. Worst case: you get a free teardown and a better homepage design than you have today.

Start my 72-hour rebuild →

From our email? Just reply REBUILD. That’s it. No forms, no funnels.